JCPenney Case Study

Fragmented liquidation across many facilities means limited buyer competition, inconsistent pricing, and no reliable way to benchmark or improve recovery over time. For retailers already running some form of liquidation, the issue usually isn't whether a process exists — it's whether that process is competitive

This case study breaks down how JCPenney replaced a decentralized, multi-location disposition process with a single competitive auction model — and what that shift meant for pricing, sell-through, and visibility across the program.

Results over nearly a decade of partnership:

• $572M in retail value sold
• 69% improvement in pricing over legacy solution
• 330 active buyers engaged through a branded B2B storefront

Download the case study to see how centralizing B2B resale changed the recovery equation entirely.