Case study · from B-Stock
Case Study: How a Global Athletic Retailer Scaled Its B2B Resale Program Without Sacrificing Channel Control
Strict requirements around buyer eligibility and where inventory ends up typically come with a tradeoff on recovery. This program is proof that it doesn't have to work that way.
- Format
- Case study
- Published by
- B-Stock
- Category
- eCommerce & Retail
- Added
- 10 Jul 2026
About this case study
Strict requirements around buyer eligibility and where inventory ends up typically come with a tradeoff on recovery. This program is proof that it doesn't have to work that way.
Facing a pending acquisition with non-negotiable channel control standards, this global footwear and athletic apparel retailer needed to overhaul how it moved aged overstock — without losing the recovery rates the business depended on.
This case study breaks down how they replaced an informal jobber network with a vetted, export-only B2B resale program that scaled across three distribution centers in six months while enforcing compliance on every transaction.
Results within the first six months:
- 47% improvement in recovery for apparel vs. legacy solution
- 40% improvement in recovery for footwear vs. legacy solution
- 10x+ inventory volume growth from pilot to full program
- 150 curated buyers, export-only requirements enforced across all transactions
Download the case study to see how they scaled without making channel control a tradeoff.
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