Whitepaper · from Klaviyo
Profit & performance: Maximising efficiency in 2025
Profit & performance: Maximising efficiency in 2025
- Format
- Whitepaper
- Published by
- Klaviyo
- Category
- Sales & Revenue Operations
- Added
- 5 Jun 2026
About this whitepaper
Profit & performance: Maximising efficiency in 2025
In today’s economy, retailers must balance growth with efficiency—but where are the biggest wins? Carla Penn-Kahn, Co-Founder of Profit Peak, reveals how to maximise margins, unlock the potential of owned media, and reduce reliance on paid channels. She’ll challenge common myths (hint: discounts don’t buy loyalty) and share strategies for building lasting customer relationships.
This practical guide covers:
- How to start maximising your margins
- Why owned media is your growth engine
- The Loyalty Myth
- How to identify your growth levers
- Real examples from brands that are building lasting relationships
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