Whitepaper · from Klaviyo
Plan ahead with the 2025 BFCM calendar
Top brands know that thorough BFCM prep starts long before November. The Klaviyo 2025 BFCM calendar starts in July, giving you month-by-month recommendations, regional insights, and tactical ideas you need to seize Q4’s

- Format
- Whitepaper
- Published by
- Klaviyo
- Category
- eCommerce & Retail
- Added
- 5 Jun 2026
About this whitepaper
Plan ahead with the 2025 BFCM calendar
Top brands know that thorough BFCM prep starts long before November. The Klaviyo 2025 BFCM calendar starts in July, giving you month-by-month recommendations, regional insights, and tactical ideas you need to seize Q4’s biggest opportunities.
You’ll learn:
- How to grow your email, SMS, and WhatsApp lists ahead of time
- AI-powered pointers and tools for testing creative, flows, timing, and more
- Fresh campaign tactics that help your brand stand out
- Best practices for retention, reporting, and analysing performance
Listen or skim
Summaries are generated from this page’s text. Read the full piece for the detail.
More from Klaviyo
All 7 →
State of B2C Marketing: What separates top B2C brands from the rest??
State of B2C Marketing: What separates top B2C brands from the rest?

James Hurman report
It’s what you do with them: Data-driven insights from marketing effectiveness expert James Hurman

Profit & performance: Maximising efficiency in 2025
Profit & performance: Maximising efficiency in 2025
Elsewhere in eCommerce & Retail
See the category →
Inside the IPO Window: Market Conditions, Deal Readiness, and the Role of AI
With IPO activity gaining renewed momentum, companies are evaluating an evolving and highly competitive market window. Issuers and deal teams face increasing pressure to execute efficiently and act quickly, making

Mastering the IPO Journey: Key Tips for Private Companies
As the IPO window reopens, private companies face a complex and fast-moving market. Deal teams and issuers must execute with flawless precision, but relying on fragmented data and manual workflows can severely

The New Rules of E-commerce Parcel Delivery in North America
Parcel Delivery Has Changed. Has Your Operating Model Kept Up?